EDITION22

Quebec’s favourite athlete and show host, and proud ambassador of the Bugatti Group, Étienne Boulay decided to take their partnership to the next level by co-designing an exclusive bag collection.

Together they launched EDITION22 in 2020, a line that is urban, modern and gender-neutral, consisting of fashionable and practical accessories made for an active lifestyle.

Winners Move Forward

Urban, modern, and gender-neutral, EDITION22 is the perfect combination of modern design with practical functionality. With distinct clean lines, unique details, and versatility, EDITION22 bags and accessories are perfect for an active life…no matter your game plan!

See the collection

EDITION22

Collaborating with a Quebec company that has such great ambitions and whose influence extends well beyond our borders, was in itself a very interesting experience. With our first meeting, I realized we shared common values. Teamwork, authenticity and performance! Working with motivated and passionate people is contagious! It is an honor to develop EDITION22 with Bugatti.

Providing people with a practical, fashionable and affordable product is the goal. The main idea present in everything I do, is to make sure I’m involved in projects that correspond to my reality. Working on EDITION22 with Bugatti is the perfect example. Whether it’s to go to work, for family outings, to go to the gym, for my conferences or for meetings on the road, I’m always on the move. I wanted to be able to come and go with practical bags that look amazing!

But most of all, I need to have fun when working on my projects. I’m part of those who believe that when there is fun in the process, it shows up in the final product and that’s ultimately what what makes it successful.

Étienne Boulay