Bugatti Group, a leading manufacturer and distributor of branded luggage and bags, and Authentic Brands Group (ABG), agreed to a long-term partnership to launch Reebok’s first line of travel luggage in the US and Canada.

“Our new partnership with Authentic Brands Group marks an important step in expanding our business as we add the iconic Reebok brand to our premium roster,” said Andrew Hattem, CEO of Bugatti Group. “Our team is extremely motivated by this new project, and we look forward to tapping into our in-house product development and channel expertise to strategically bring this new category for Reebok to the travel market.”

“The continued growth of consumers’ appetite for travel is palpable,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at ABG. “Our partnership with Bugatti Group, an innovative industry expert, comes at a pivotal time. We are pleased to work with them on growing Reebok’s lifestyle offerings in this category.”